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Brandcurve - branding and marketing

June 30th, 2008

Wal-Mart Changes Its Logo

The Wal-Mart logo has been replaced with an updated, “sunnier” version.  Wal-Mart hasn’t updated its logo since 1992 (you can see the evolution of the Wal-Mart logo on the Brand New blog.  Wal-Mart claims the new logo is meant to support its overall strategy to change its reputation from behomoth to local retailer of the […]

By Susan Gunelius -- 6 comments

May 18th, 2008

5 Musts for Logo Design

Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities.  It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go.  It’s also […]

By Susan Gunelius -- 4 comments

May 14th, 2008

Comparing Television News Logos

Each television news network has its own brand image, but how do their logos stack up against eachother?  I thought it would be fun to compare them. 
Here are seven news network logos.  Which ones stand out the most to you?  Which ones most clearly communicate the network’s brand image accurately (or inaccurately)?  Which ones do […]

By Susan Gunelius -- 5 comments

May 10th, 2008

Trademark Violation or Not? You Decide

The question - are these two logos a bit too similar? 
Phorm Design, a Sheffield, England-based design agency with three employees, created their logo first (three years ago). 

Phorm (the big online advertising company that’s traded on the London Stock Exchange) changed its name about a year ago and this logo came about as part of the […]

By Susan Gunelius -- 9 comments

April 27th, 2008

How Identifiable is Your Logo?

I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies.  The unique thing about the picture is it only included the first letter of the company name taken from each logo.  I thought it was interesting to see how many companies people […]

By Susan Gunelius -- 2 comments

April 21st, 2008

Old and New Logos - A Retrospective in Pictures

eBaum’s World is known for its humerous content, but today I found something that branding people will love!  It’s an image gallery of 20 brand logos showing the old logo design and the new logo design in a retrospective of logos from the past and present.
It’s interesting to look at some of these “past and […]

By Susan Gunelius -- 3 comments

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