Today at Brandcurve we have a guest post from brand developer and designer (and one of my favorite bloggers) Prescott Perez-Fox. You can read more about Prescott at the end of this post. Without further ado, following is Prescott’s view on branding and the Olympic Games.
Next month, all eyes will be on Beijing for the […]
Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities. It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go. It’s also […]
Each television news network has its own brand image, but how do their logos stack up against eachother? I thought it would be fun to compare them.
Here are seven news network logos. Which ones stand out the most to you? Which ones most clearly communicate the network’s brand image accurately (or inaccurately)? Which ones do […]
As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors. Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting […]
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Written by Susan Gunelius [email] for b5media.
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