Brandcurve - branding and marketing

May 8th, 2008

Sometimes the Best Brand is You

I’m very happy to announce that today we have a guest post on Brandcurve by Jimmy Vee and Travis Miller, the authors of Gravitational Marketing, which I just reviewed here on Brandcurve.  You can read more about Jimmy and Travis at the end of this post.  Without further ado, here is their guest post, “Sometimes […]

By Susan Gunelius -- 3 comments

October 22nd, 2007

Formula Toothcare’s Creative Billboard Advertising

I found another billboard ad that made me laugh today on Ads of the World.  This one is for Formula Toothcare.  The copy says, “builds strong teeth.” 
Now, this billboard will definitely get noticed, but will it work to drive sales?  I don’t know about that.  Of course, it may be the perspective of the photo, […]

By Susan Gunelius -- 3 comments

October 21st, 2007

Creative & Out-of-the-Box Advertising Tactics

I read a great post on Small Business Branding this past week by Ed Roach that listed five relatively new forms of advertising that could be described as anything from unusual to downright bizarre.  Here’s a recap of Ed’s list:

Bumvertising - ad placement dollars + homeless person’s sign = increased sales.  Whether this tactic is […]

By Susan Gunelius -- 0 comments

September 10th, 2007

NASA Needs a New Slogan

In early August, Wired.com reported that NASA is looking for a new slogan.  Their first choice (which they’ve since relegated to the scrap pile) was, “NASA explores for answers that power our future.” 
What do you think?  Don’t like it?  That’s what the folks at Wired.com think, so they’ve put together a cool contest asking readers […]

By Susan Gunelius -- 2 comments