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Brandcurve - branding and marketing

October 22nd, 2007

Formula Toothcare’s Creative Billboard Advertising

I found another billboard ad that made me laugh today on Ads of the World.  This one is for Formula Toothcare.  The copy says, “builds strong teeth.” 
Now, this billboard will definitely get noticed, but will it work to drive sales?  I don’t know about that.  Of course, it may be the perspective of the photo, […]

By Susan Gunelius -- 4 comments

July 2nd, 2007

PETA - Creative Advertising with a Message

PETA (People for the Ethical Treatment of Animals) has a history of using creative advertising to get their anti-animal cruelty message across.   In fact, creative and often controversial advertising has become an integral part of their brand.  I’m not sure if this PETA billboard ad it will convert people into vegetarians, but it certainly caught […]

By Susan Gunelius -- 1 comment