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Brandcurve - branding and marketing

July 4th, 2008

Obama or McCain - Who Would You Rather Spend July 4th With?

It’s Independence Day here in the United States, so I thought it would be appropriate to do a political branding post today. 
Presidential candidates Barack Obama and John McCain represent very different political brands and communicate very different brand messages.  July 4th is a day to celebrate partriotism and democracy.  With that in mind, who would […]

By Susan Gunelius -- 1 comment

June 15th, 2008

The World Weighs in on U.S. Presidential Candidates Brand Images

A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s.  I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater […]

By Susan Gunelius -- 2 comments

May 10th, 2008

Barack Obama Unveils His Presidential Election Brand Strategy

He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain. 
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]

By Susan Gunelius -- 0 comments

November 11th, 2007

Vote for Time Magazine’s Person of the Year

Time magazine is giving people the chance to vote for Time’s Person of the Year although Time states that their editors reserve the right to disagree with the people’s vote.  Of course, nothing gives a personal brand a boost quite like being named Time’s Person of the Year does. 
I guess we can assume the ten people that […]

By Susan Gunelius -- 5 comments

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