June 11th, 2008
Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP. Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening […]
By Susan Gunelius -- 6 comments
May 12th, 2008
Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch - possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple […]
By Susan Gunelius -- 1 comment
March 11th, 2008
The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size. Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of […]
By Susan Gunelius -- 5 comments
July 24th, 2007
In a crushing blow, Apple’s (NASDAQ: AAPL) stock price dropped by $5.70 after AT&T (NYSE: T), the exclusive iPhone wireless carrier, announced iPhone activations totaled just 146,000 subscribers during the first two days the product was available. That number was significantly lower than the 400,000 to 500,000 subscribers analysts anticipated.
Tags: apple, Apple-stock, AT&T, brand, Branding, iPhone, Marketing
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By Susan Gunelius -- 4 comments
July 22nd, 2007
Naming a product is an extension of your overall brand. In fact, a product name can grow into a brand unto itself. That means it’s essential to pick the right name. It will hopefully become very famous and be around for a long time. It’s important to choose strategically but not too seriously. That’s a […]
By Susan Gunelius -- 2 comments
July 17th, 2007
The Apple iPhone has been on the market for a few weeks now, and USA Today reports that initial reactions from buyers have been tallied. Interpret, a market research company in California, conducted an online survey of 1,000 cellphone users between July 6th and 10th. The survey shows that 3 out of 10 iPhone buyers […]
By Susan Gunelius -- 2 comments
June 28th, 2007
According to a report by Forrester Research (NASDAQ: FORR), personal computers are on the verge of a makeover with styles to match every personality. Remember Apple’s (NASDAQ: AAPL) rollout of the iMac in a rainbow of colors a few years ago? Looks like Dell (NASDAQ: DELL) is next on the list of computer companies launching stylish […]
By Susan Gunelius -- 2 comments
June 20th, 2007
If you fit the demographic profile, you might be one of the first people to buy an iPhone. The average early adopters of the iPhone are:
72% are men
58% completed college
Average age is 31
43% live in New York or California
Average household income of $75,600
Those are the demographic results reported from Digital Live America, Solution Research Group’s independent syndicated […]
By Susan Gunelius -- 5 comments
June 7th, 2007
Apple and AT&T launched a series of commercials earlier this week to announce that the iPhone is finally coming. Yes, on June 29, 2007, the highly anticipated iPhone will at long last be available. In keeping with Apple’s push to be known as an innovative, cool brand, the commercials are already creating quite a buzz. […]
By Susan Gunelius -- 1 comment
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