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Brandcurve - branding and marketing

June 11th, 2008

What if the HP Touch-Screen PC Had the Apple Name on It?

Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP.  Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening […]

By Susan Gunelius -- 6 comments

May 12th, 2008

New BlackBerry, Upgraded iPhone, Keeping up with the Smartphone Blitz

Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch - possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple […]

By Susan Gunelius -- 1 comment

March 11th, 2008

MacBook Air Mistaken for Trash

The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size.  Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of […]

By Susan Gunelius -- 5 comments

July 24th, 2007

Apple iPhone Sales Fail to Meet Expectations, Stock Drops

In a crushing blow, Apple’s (NASDAQ: AAPL) stock price dropped by $5.70 after AT&T (NYSE: T), the exclusive iPhone wireless carrier, announced iPhone activations totaled just 146,000 subscribers during the first two days the product was available.  That number was significantly lower than the 400,000 to 500,000 subscribers analysts anticipated. 
Tags: apple, Apple-stock, AT&T, brand, Branding, iPhone, Marketing

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By Susan Gunelius -- 4 comments

July 22nd, 2007

Product Naming 101: Don’t Do What Microsoft Does

Naming a product is an extension of your overall brand.  In fact, a product name can grow into a brand unto itself.  That means it’s essential to pick the right name.  It will hopefully become very famous and be around for a long time.  It’s important to choose strategically but not too seriously.  That’s a […]

By Susan Gunelius -- 2 comments

July 17th, 2007

Apple iPhone: The Surveys Are In

The Apple iPhone has been on the market for a few weeks now, and USA Today reports that initial reactions from buyers have been tallied.  Interpret, a market research company in California, conducted an online survey of 1,000 cellphone users between July 6th and 10th.  The survey shows that 3 out of 10 iPhone buyers […]

By Susan Gunelius -- 2 comments

June 28th, 2007

Time for PCs to Get Their Style On

According to a report by Forrester Research (NASDAQ: FORR), personal computers are on the verge of a makeover with styles to match every personality.  Remember Apple’s (NASDAQ: AAPL) rollout of the iMac in a rainbow of colors a few years ago?  Looks like Dell (NASDAQ: DELL) is next on the list of computer companies launching stylish […]

By Susan Gunelius -- 2 comments

June 20th, 2007

Who Will Buy an Apple iPhone?

If you fit the demographic profile, you might be one of the first people to buy an iPhone.  The average early adopters of the iPhone are:

72% are men 
58% completed college
Average age is 31
43% live in New York or California
Average household income of $75,600

Those are the demographic results reported from Digital Live America, Solution Research Group’s independent syndicated […]

By Susan Gunelius -- 5 comments

June 7th, 2007

Apple and AT&T Launch New iPhone Commercials

Apple and AT&T launched a series of commercials earlier this week to announce that the iPhone is finally coming.  Yes, on June 29, 2007, the highly anticipated iPhone will at long last be available.  In keeping with Apple’s push to be known as an innovative, cool brand, the commercials are already creating quite a buzz.  […]

By Susan Gunelius -- 1 comment