Colors are an integral part of a brand strategy. The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers.
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color […]
The Red Bull brand is associated with several sporting events. Red Bull sponsors not just car racing and motorcross events, but also one of the coolest sporting events - the Red Bull Air Race World Series where stunt pilots face the ultimate precision flying challenge through a high speed slalom course just above the water. The San […]
I have to hand it to Sean “Diddy” Combs. This is a man with a head for business who is not afraid to extend his brand. This week, Diddy launched the first women’s perfume for his Sean John brand called Unforgivable.
To launch Unforgivable Woman with a bang, Diddy hosted a party this week that aired […]
Back in May of this year, Saturn launched a new advertising campaign that focuses on the slogan “Rethink American.” That slogan is often cleverly coupled with another “Rethink” phrase to create what Saturn hopes is an attention-grabbing and brand revitalizing campaign. Well, the ads have been out for a few months now, and I have […]
This week, the MySpace Fashion Channel was launched. It’s one more sub-community MySpace has created (similar to MySpace Music and MySpace Movies), which will give users access to targeted information in a unique, interactive way. This time, the target is people who like fashion and everything that goes with it.
In Style magazine, designers, celebrities and advertisers […]
NBC has been pursuing a strategy of brand extensions for awhile now with a focus on providing a presence in the out-of-home television market. Recent forays into that nontraditional market include Premier Retail Networks (i.e., in-store TV networks), Transit TV (i.e., in-transit vehicles TV networks) and Fuelcast (i.e., at-the-gas-pump TV networks) as well as TVs […]
As a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors. Since it’s been proven that color can affect your brand, it’s important that you take great care in color selection when you’re developing and promoting […]
Time for the third round of Brand Free Association. Here’s how to play:
First, I’ll provide a list of randomly selected, well-known brands and add the first descriptive word that comes to my mind for each brand. Then, I’d like you, my readers, to leave comments with the first descriptive word that comes to your mind […]
Co-branding is a broad topic covering a wide variety of marketing strategies that can help to boost a business’s sales and profits. Today, I was searching the internet about a completely different topic when I came across a post on Avalanche Internet Marketing’s blog from April that spoke very succinctly about promoting your website through […]
When you think of brand positioning, you probably think of it in the terms you learned in Marketing 101 with positioning defined as how customers perceive your brand or product within the market of similar products offered by your competitors.
Typically, marketers try to create brand position through advertising and promotions in an attempt to influence […]
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Written by Susan Gunelius [email] for b5media.
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