In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message. Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing.
Here […]
Back in March, I published a post called Can David Hasselhoff Save Volkswagen? Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched. Take a look at the ads below.
So what do you think? Will these ads give Volkswagen the boost it needs? Has the […]
Every year on New Year’s Eve more than one ton of confetti falls on New York City’s Times Square. Do I smell marketing opportunity?
This year, people from all over the world can have personal messages printed on the confetti for free by visiting the Times Square Information Center or a special Times website that is […]
I found a great article on Nielsen Business Media’s Professional Network Small Business Center today by Mark Colier, President of CGSM - a privately held direct marketing organization in Wilton, Connecticut (not far from my alma mater, Fairfield University).
Mark’s article provides five tips for small businesses to help them develop marketing campaigns despite potentially small budgets. […]
I’ve been thinking about taglines today after hearing a story about a new small company who changed their tagline three times in the same year then wondered if that might hurt their brand.
That got me to thinking about the importance of taglines. Of course, taglines are a great way to draw attention to one of […]
Earlier this week, I wrote a post called Color Meanings Around the World where I talked about the various meanings of colors in different parts of the world. Today I found a great example at Franchise Pick that demonstrates the importance of understanding who your potential customers are based on where you do business.
My fellow b5media […]
Unilever’s Axe brand is extremely popular within its male target audience. Currently, Axe is available as a deodorant body spray, deodorant gel and a shower gel. It looks like Unilever (NYSE: UN) may be planning to extend the Axe brand to include a shampoo and conditioner.
Tags: advertising, Axe, Axe-conditioner, Axe-deodorant, Axe-Ready, Axe-shampoo, brand, Branding, Marketing, […]
Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light. In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar.
Tags: advertising, Anheuser-Busch, brand, Branding, Budweiser, Coors-Lite, Marketing, Molson-Coors, Nascar, Nascar-sponsor, NFLShare This
Similar to the record-breaking pre-orders and midnight release parties related to the release of a new Harry Potter book, 1 million copies of Halo 3 (available tomorrow) have been pre-ordered and over 10,000 stores plan to stay open past midnight tonight to capture early sales and excitement. Halo 3 even got five hours of countdown coverage on G4TV […]
Colors are an integral part of a brand strategy. The color palette chosen to represent your brand can subconsciously communicate a variety of messages, and it’s been proven through market research that color directly impacts consumers.
With that in mind, I’ve been looking for a good source to provide some insight into the psychology of color […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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