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Brandcurve - branding and marketing

December 31st, 2007

Over 120 Top Business Stories of 2007

The b5media Business Channel has come together to create a list of links to a wide variety of ‘Best of Business in 2007′ posts.  Take a look to follow some of the links below to find lists of wrap-ups from nearly every facet of business (adapted from b5media’s Business Channel Editor Kelly Phillips Erb’s TaxGirl […]

By Susan Gunelius -- 1 comment

December 23rd, 2007

Branding Topics That Got People Talking in 2007

Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix. 
Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates […]

By Susan Gunelius -- 1 comment

December 21st, 2007

Brandcurve’s Review of Branding & Marketing in 2007

With just 10 days left in 2007, it seems like a good time to reflect back on all the branding and marketing events that happened throughout the year by posting a dozen posts I published on Brandcurve this year that I think were particularly interesting. 
If you’ve read these already, I hope you take a second […]

By Susan Gunelius -- 3 comments

December 11th, 2007

Brand Extensions: A Review of 2007

Last week, Brandweek enlisted the services of TippingSprung to poll 785 of their readers to get their opinions on brand extensions in 2007.  The results are very entertaining.  From the PetSmart PetsHotel to the Hooters energy drink, some brand extensions were good and some were very, very bad.  Let’s take a look at the results.
Tags: […]

By Susan Gunelius -- 3 comments