Philadelphia: Fat and Ugly
Poor Philadelphia just can’t get a break. After being called the fattest city, now Philadelphia is being called the ugliest city, too. That can’t be good for the city’s brand image.
Travel & Leisure conducted an online survey of 60,000 people asking to rate 25 cities on a variety of factors in terms of their attractiveness. Philadelphia came in last. This blow comes not long after the American Obesity Association ranked Philadelphia in the top ten for overweight people for six years in a row. I’m sure that’s not the brand message Philadelphia wants to communicate to the world.
Looks like it’s time for Philadelphia to revamp, revitalize and rebrand!
Tags: American-Obesity-Association, Branding, fattest-city, Philadelphia-travel, rebrand, Travel-and-Leisure, ugliest-cityRelated Stories
POSTED IN: Brand Image, brand
3 opinions for Philadelphia: Fat and Ugly
Susana
Nov 28, 2007 at 3:50 am
Well, there is a chance that in some day Philadelphia will become the most visited city in the USA. Imagine thousands of people will visit it in order to check whether it is really the fattest city in the USA. Hahaha….
Costa
Jan 25, 2008 at 10:31 am
Philadelphia is the only America city with a high population of obese people. Has anyone visited Nashville, Tennessee? It is disgusting to see all the fat people waddling around, especially in the summer!
you-food.net » Philly Cheesesteaks. In Philly!
Mar 2, 2008 at 1:49 pm
[…] it Philadelphia ranks as one of the fattest cities in the U.S. and now ranks as one of the ugliest as well. Ouch. Gee, I wonder if the famed Philly cheesesteak has anything to do with […]
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