NBC Extends Brand to PATH Trains
NBC has been pursuing a strategy of brand extensions for awhile now with a focus on providing a presence in the out-of-home television market. Recent forays into that nontraditional market include Premier Retail Networks (i.e., in-store TV networks), Transit TV (i.e., in-transit vehicles TV networks) and Fuelcast (i.e., at-the-gas-pump TV networks) as well as TVs in taxis in New York and Chicago.
The out-of-home television market is growing, and now, NBC is pushing it further by adding TV screens to PATH trains that run between New York and New Jersey.
Out-of-home television capitalizes on the presence of a captive audience by providing information, advertisements and entertainment. It’s a great channel for advertisers whose target audiences frequent locations that have out-of-home TVs.
What do you think about out-of-home television? What are your thoughts about it from an advertiser’s perspective or from customers’ perspectives?
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POSTED IN: Brand Extension
1 opinion for NBC Extends Brand to PATH Trains
bob previdi
Sep 5, 2007 at 10:16 am
long overdue. in this day an age, and with all the technology out there, why haven’t agencies pursued this sooner!
Is anyone else interested in doing this? If so, I can help.
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