MacBook Air Mistaken for Trash
The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size. Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of magazines and ends up in the garbage can.
That’s exactly what Steven Levy thinks happened to the MacBook Air Apple loaned to him to review for Newsweek. The last place he saw it was by the sofa. The power brick was found there, right where he left it, but the MacBook Air was gone as were a bunch of magazines he and his wife had thrown in the trash. The world awaits Apple’s response.
What do you think? Could this be a true problem for ultra small computers like the MacBook Air or might this be an isolated incident? Is this a branding opportunity that can be leveraged in future advertising or a PR nightmare? I’m leaning toward opportunity. I can imagine the commercials already!
Tags: apple, Branding, MacBook Air, MacBook Air garbage, MacBook Air trash, Newsweek, reporter MacBook Air garbage, Steve-Jobs, Steven LevyRelated Stories
POSTED IN: Brand Extension, differentiation
5 opinions for MacBook Air Mistaken for Trash
Jean Mercedes
Mar 11, 2008 at 11:48 am
Wow, great story! It will be a marketing opportunity, for sure. Just the headline alone will get people’s attention.
Bridget Wright
Mar 11, 2008 at 12:25 pm
Oh how I would SO go dumpster diving at his house!
Andrea
Mar 12, 2008 at 3:51 am
Let’s be twats about it. “The MacBook Air is great BUT I happen to lose it the same way I’ve been losing phones since 20 years ago. How curious!”
» Give us this day our daily Kool-Aid i drank the kool-aid: clutching my dixie cup of apple goodness
Mar 12, 2008 at 6:21 pm
[…] BrandCurve asks: That’s exactly what Steven Levy thinks happened to the MacBook Air Apple loaned to him to review for Newsweek. The last place he saw it was by the sofa. The power brick was found there, right where he left it, but the MacBook Air was gone as were a bunch of magazines he and his wife had thrown in the trash. The world awaits Apple’s response. […]
James Seay
Mar 13, 2008 at 12:43 pm
yeah, i think something similar to this happened to my ultra sleek iPod nano.
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