Brandcurve - branding and marketing

Keith Richards Promotes Louis Vuitton

by Susan Gunelius on March 6th, 2008

Earlier this week, I posted the new Louis Vuitton television commercial and asked whether you thought it was effective or not. Now, Keith Richards from the Rolling Stones is appearing in a series of Louis Vuitton ads that will be displayed across the globe.

While I have to question the use of Keith Richards in a Louis Vuitton ad, I do think the copy in the first billboard ad in London is good. The ad features a picture of Keith Richards with his guitar sitting on a bed in what looks like a hotel room. On the bed next to him is a Louis Vuitton guitar case (custom, naturally). The copy simply reads, “Some journeys cannot be put into words.”

While I like that line of copy, I’m not sure if it really speaks to Louis Vuitton customers, particularly since the ads are meant to bring back more traditional Louis Vuitton customers who have left the brand since it became more fashion and style-oriented.

What do you think? Will Keith Richards help bring back Louis Vuitton’s old customers or is this another miss for the brand’s advertising strategy?

Photo © Steve Hopson

Tags: Louis Vuitton, Keith Richards Louis Vuitton, Louis Vuitton ad, positioning, product positioning, brand positioning, advertising, copywriting

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POSTED IN: Brand Image, Copywriting, advertising