Juicy Launches
Three cool product launches for me to discuss today. Let’s get with it:
First and foremost, the new Windows OS has been finally internationally launched. We are in, perhaps, the most critical days of the new product… Will it take off? Will consumers love it? Will they spread the word and become devoted to it like some OSX fans are? Will it clean up the bad image Microsoft has been getting lately?
These and more questions pop right into my mind. We’ll have to wait around and see for ourselves. For sure, critics and lovers have already started voicing their opinions. Both good and bad, which only adds to the hype of bloggers around the world commenting on it. They’ve been throwing some -launch- parties around the world to celebrate this historic time in their company. (( However, as some other bloggers have already stated, the emotional state of some of the directors giving speeches wasn’t at all that great… especially comparing it to Steve Jobs’ extreme emotional way of being ))..
Second in my list of launches: Coca-Cola Zero launched (apparently very effectively) in Mexico. They started a couple of weeks ago by a pre-seeding advertising campaign that basically featured the brands logo and a web address that points to the new brands’ site (www.zeroidea.com.mx) The campaign was mostly targeted for young adults, with a very masculine touch to it. It’s widely known that “Light” products just don’t do well in masculine (or macho) based cultures like the Mexican; which is why Coca-Cola is probably launching this new brand focused on this big market.
My Opinion: If they keep on targeting the young crowds as well as they have (through concerts, parties, raves, etc..) they will probably get many of them to try it. The real challenge will be on getting them hooked up on it. The fact that most Mexicans consume between 1-3 coke bottles per day can be a great positive point for the company: they’ll just have to get youngsters to switch from their traditional brand to the Zero brand.
Related Stories
POSTED IN: rants of the day
0 opinions for Juicy Launches
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: