Is there something like TOO Functional?
In the search to better satisfy consumers, many brand managers are taking huge steps (leaps in some occasions) trying to make their products and their brands into what is called “Functionality”, or the adaptation of products into a better version of it, making it do something extra for consumers.
This might seem like a short, irrelevant post, but I do think it goes a long way.
Some products are meant to be one way, and some are meant to be another… there isn’t a model product that everyone should strive to achieve. If you are offering a brownie, a muffin, or a bucket of deep fried chicken stop adding things to it to make it “more function” or “better for you”, you are not making it more functional and you are just making it taste like &$#!
Serve as much function as it is possible without ruining your original product. And always consider the possibility of your brand or product not needing to be functional for the consumers, maybe it’s just a treat and they’d like for it to stay that way!
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POSTED IN: rants of the day
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