b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Brandcurve - branding and marketing

Hotels Don’t Clean In-Room Glassware

by Susan Gunelius on November 9th, 2007

the-ritz-carlton.jpgThe Fox affiliate in Atlanta, Georgia conducted a test of hotel room cleanliness by placing hidden cameras in five hotel chains with big brand names including Holiday Inn, Embassy Suites, Sheraton and The Ritz Carlton.  Regardless of the hotel’s price, one thing stayed the same - those glasses in the room’s bar or by the ice bucket are not clean.

And sometimes, the sheets on the bed are dirty, too.

Here’s what Consumerist had to say about the disgusting trend:

At every single hotel, regardless of price, the glasses were simply rinsed out and left for the next guest. Some hotels used dirty bath towels to wipe the glasses. One hotel employee rinsed the glasses after cleaning the toilet—using the same gloves. Another one sprayed the glasses with blue cleaning fluid that was marked “Do not drink.”

The people at the Fox affiliate turned the films over to the local health department who is now investigating what’s being called a serious health violation.  You can follow the links to watch Fox’s two-part segment called Dirty Hotel Secrets and Dirty Hotel Secrets Pt. 2.

Where to begin on this one?  First, the dirty sheets and blankets discovery is definitely something I’ve heard about before, and it’s truly disgusting.  I remember watching a news report years ago where the investigator used a black light on the sheets and the results were repulsive.  Then he used a Q-tip and petri dish to take “samples” from the sheets, and you can imagine the various bodily fluids that were found.  Needless to say, I have loathed staying in hotels ever since.  Now, it turns out the glasses are dirty, too, and not just dirty, but possibly cleaned with poisonous chemicals.

The Fox reporters noted in their investigation report that the hotels they investigated were chosen at random and the results were not isolated to just one or two hotels but instead consistent across the board.  All five hotels investigated failed to properly clean the glasses in the room between guests. 

What kind of brand image can a hotel aspire to portray if their housekeeping staff either chooses not to do a thorough job or isn’t given the opportunity to do a thorough job (a spokesperson for Embassy Suites told the Fox reporters that housekeepers only have a certain amount of time to clean each room, which is why they don’t clean thoroughly)?  Looks like a great ad campaign for a hotel chain that actually cleans the rooms would really hype that fact as a differentiator.  I can see the headline now, “Choose XYZ Hotel. Rooms so clean your mother would stay here.”

What do you think about Fox’s findings?  Is it time for hotels to live up to and surpass their brand messages by offering not just a bed, but a clean bed? 

Tags: , , , , , , ,

POSTED IN: Brand Image

5 opinions for Hotels Don’t Clean In-Room Glassware

  • Doug
    Nov 9, 2007 at 11:36 pm

    I think that would be a good campaign. It is truly disgusting about how they don’t clean glasses or the sheets. Or they use potentially harmful chemicals when cleaning.

    I’m looking for those commercials now! I think a hotel chain like that should exist.

  • Susan Gunelius
    Nov 10, 2007 at 7:06 am

    Hi Doug,

    I thought of a promotion to go along with the ad campaign…

    “Guaranteed clean rooms or you get one night free!”

    I would have said “or your stay is free” but that might be too expensive. Of course, disclaimers would be needed to limit the guarantee to sheets, glasses and any other items the hotel would want to add, because a speck of dirt on the carpet wouldn’t count (and you know people would be searching for any little piece of dust to get a free room). The concept would definitely get some publicity!

  • No man
    Dec 6, 2007 at 2:24 am

    I work in a very famous hotel at Walt Disney World and I know from the work load placed on the houskeepers, it is absolutely impossible that they clean the rooms they have to clean, correctly!!!

    When I travel, I always spray everything that I think some else has touched with disinfectant, simply because I know if our maids can’t clean like they should, why would I expect anything better from an equal or lessor hotel! When you travel, protect yourselves, insist that the bed linen, including the top quilts be changed after you arrive………those bed clothings are typically not changed when a new guest checks in, this is known thru out the hotel industry. Again, I say, protect yourselves.

  • Susan Gunelius
    Dec 6, 2007 at 6:49 am

    No man, I have heard that about blankets and quilts/comforters being changed only rarely or never, which I think is beyond disgusting. I don’t understand how it isn’t a policy to clean the bedding from top to bottom between guests. And I agree with you that many housekeepers have too many things to try to do in too little time.

  • Yuck. I didn't need to know that... at Debanter
    Dec 8, 2007 at 5:00 pm

    […] From Brandcurve. […]

Have an opinion? Leave a comment: