Brandcurve - branding and marketing

Have Heidi Klum and David Hasselhoff Saved Volkswagen?

by Susan Gunelius on May 4th, 2008

Back in March, I published a post called Can David Hasselhoff Save Volkswagen?  Well, the new Volkswagen ad campaign featuring celebrities of German ascent, Heidi Klum, David Hasselhoff and Rick Searfoss, has launched.  Take a look at the ads below.



So what do you think?  Will these ads give Volkswagen the boost it needs?  Has the Hoff made the difference VW hoped for?

Unfortunately, I don’t think this campaign is going to get the job done.

Share This

Related Stories

• Can David Hasselhoff Save Volkswagen
• Volkswagen Revamping the VW Logo
• Win a David Beckham Interactive Soccer Game from MatchMaster
• David Beckham Boosts MLS
• American Idol, Guitar Hero and Risky Business Join Forces

POSTED IN: advertising