Has Paula Abdul Tainted the American Idol Brand
Let’s face it. The media loves to go on and on about Paula Abdul’s bizarre behavior. I have to admit that I don’t have time to watch American Idol anymore, but I certainly remember her odd comments. Today, the media was in overdrive after Paula made some comments on this week’s “American Idol“.
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Turns out, she made a comment to one of the contestants that referred to another contestant’s performance. Unfortunately, that contestant hadn’t performed yet, so unless she’s psychic, she must have seen that contestant’s performance in advance. Alas, the judges can watch the dress rehearsal before the actual show is taped and her comment stemmed from something that happened during the dress rehearsal.
No big deal, right? Wrong.
The media is spinning this incident into a catastrophic event questioning the credibility of the show and whether it even deserves to be on television.
Here’s where I get confused. I stopped watching “American Idol” two or three seasons ago, but back then I remember Paula Abdul and the other judges talking about contestants’ performances during rehearsals. I even know that many of the performances we see on TV are actually taken from the dress rehearsals. Why is this a new revelation for the media and why are they spinning it as the be-all-end-all of “American Idol”. Again, I don’t get it.
I suppose that’s the media’s job. Sadly, the article I read about this incident on the New York Times online, so even the “factual” news outlets are spinning this one out of control.
What’s the lesson to learn here? I think it’s simply that as marketers and brand champions we must always be aware of the possibility that the press can stir up trouble, and we have to be prepared for any attack against the brand and the publicity that attack might bring along with it. You never know where it’s going to come from.
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