David Beckham Boosts MLS
I thought I’d follow up on my professional sports branding post from yesterday with a post about the quintessential Major League Soccer brand - David Beckham. One of my favorite bloggers (and Brandcurve guest blogger), Gab Goldenberg of SEO ROI turned me onto Jason Peck’s blog where I found a post that lists a number of interesting statistics demonstrating the Beckham Effect.
Since David Beckham joined the Los Angeles Galaxy:
- Games in which David Beckham played this season drew almost twice as many fans as the average MLS game did.
- Games in which David Beckham was scheduled to play but did not drew 75% more fans than the average MLS game.
- After David Beckham arrived to play with the Los Angeles Galaxy, attendance grew by 49%.
- MLS jersey sales are up by 780% (280% if you don’t count Beckham’s Los Angeles Galaxy jersey).
- MLS internet traffic was up 80% this year.
Those are some significant increases which can be primarily attributed to the Beckham Effect. It’s always amazing to see a single professional athlete’s brand rise to superstardom on the playing field and off. Since David Beckham came to the Los Angeles Galaxy, his stardom has risen to a whole new level. It’s nice to see that powerful brand having a direct impact on soccer in the United States rather than just seeing it impact David’s wallet.
What do you think of the Beckham Effect?
Tags: Branding, David-Beckham, Los-Angeles-Galaxy, Major-League-Soccer, MLS, sports-marketingRelated Stories
POSTED IN: Celebrity Brand
1 opinion for David Beckham Boosts MLS
Win a David Beckham Interactive Soccer Game from MatchMaster
Jun 28, 2008 at 7:33 am
[…] This toy is sure to be a hit with David Beckham’s name on it. He seems to turn everything he touches into gold these days (follow the link to learn more about David Beckham’s initial effect on the Los Angeles Galaxy). […]
Have an opinion? Leave a comment: