Brandcurve - branding and marketing

Color Theory Primer Part 9: Color Drives Profits

by Susan Gunelius on April 20th, 2008

The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits.  Consider these findings published by the Color Marketing Group in their The Profit of Color report:

• Color increases brand recognition by up to 80%
• Color improves readership as much as 40%
• Color accelerates learning from 55% to 78%
• Color increases comprehension by 73%
• Color ads are read up to 42% more than similar ads in black and white
• Color can be up to 85% of the reason people decide to buy

If you’ve been wondering whether there really is anything to color branding and color marketing, just take a look at these statistics.  Don’t choose your brand color palette haphazardly.  Instead, take some time to learn about color theory to ensure you select the best colors to communicate your brand message and image.

Check back within the next day or so for Part 10 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you won’t miss any color branding lessons.

Follow the links to read more of the Brandcurve Color Theory Primer:

• Part 1: The Color Wheel
• Part 2: Color Harmony and Context
• Part 3: Basic Color Terms
• Part 4: Color Models
• Part 5: Color Schemes
• Part 6: Color Inspiration
• Part 7: Color Meanings
• Part 8: Color Preferences

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• Brandcurve Color Theory Primer
• Color Theory Primer Part 10: Color Resources
• Color Theory Primer Part 7: Color Meanings
• Color Theory Primer Part 8: Color Preferences
• Color Theory Primer Part 6: Color Inspiration

POSTED IN: Color Branding