Brandcurve - branding and marketing

Choosing Your Brand Name

by Susan Gunelius on March 31st, 2008

I read a great article by Wendy Piersall from eMoms at Home this weekend on WomenEntrepreneur.com that focuses on a branding problem that many businesses face. What happens when your business grows out of your brand name?

When Wendy started eMoms at Home, it was primarily a hobby. It gave her a place to talk about the start-up she was working on. Turns out, eMoms at Home took off and became a successful start-up of its own. As the site grew and grew, Wendy realized that her brand name was limiting the site’s further growth and expansion. While the information Wendy shares on eMoms at Home is useful to anyone who works from home regardless of their gender or line of work, her brand name doesn’t reflect that.

Wendy’s story is a classic one, but it reminds us of the importance of choosing a brand name not just with the current state of your business in mind. Instead, think well into the future. Imagine your ultimate goals and dreams for your business or product, then choose a brand name that supports even your biggest stretch goals. Bottom-line, don’t sell yourself or your brand short.

Image source: eMomsatHome Blog

Tags: eMoms at home, Wendy Piersall, Entrepreneur, WomenEntrepreneur.com, brand name, choosing brand name, branding

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