In a new social media marketing campaign launched on August 22nd, Diageo’s Captain Morgan is running for U.S. President. A new Captain Morgan YouTube video and Captain Morgan Facebook page (note: you have to have a Facebook account to view the Captain’s profile) have been launched to support the brand icon’s quest to “Get a […]
I received an email a few weeks ago about Twing.com, a search engine dedicated to finding information in forums and online communities beyond what traditional search engines provide. It’s a great concept for finding the online buzz about your company or brand. Last month, Twing.com launched two new features - saved search and buzz […]
Earlier this week, I learned about SocialVibe.com, a social networking site that incorporates a charitable twist into the site’s functionality. In simplest terms, when you register for an account with SocialVibe.com, you can select a branded SocialVibe badge from participating company sponsors such as Adobe, NBA, Sprint and Nestle and post that badge on […]
Have you seen MakeFive.com yet? It’s a new social networking website that allows users to create and share top 5 lists on any topic they choose.
MakeFive.com comes from smashLAB. The team at smashLAB created MakeFive as a way to allow people to connect with each other to share and discuss similar interests in […]
To change its brand image from huge money-mongering business as well as to become closer to “the people”, Wal-mart has started a blog written by employees. Yes, you heard me correctly, Wal-Mart (NYSE: WMT) is trying yet again to be friendlier.
But wait. This time Wal-Mart says it’s different. This blog is not written by executives, […]
Social networking can play an important role in establishing and communicating your online brand - business or personal. In fact, social networking is growing quickly and more and more social websites are popping up everyday. This month, Fast Company joined the list by adding their own social Business Network. Users can register for an account […]
YouTube has been the predominant player in online videos for awhile now, but Ice Cube thinks his status as a popular rapper will help his new user-generated content site - UVNTV (that’s U View Network Television). Ice Cube’s site will actually be different from YouTube in that UVNTV will provide network television quality programming with […]
With the new year in front of us, it seems like a good time to talk about what will be happening in marketing in 2008. Today, I thought I’d focus on word of mouth marketing.
Word of mouth marketing spending is expected to jump by 33% in 2008 up to $1.3 billion according to a PQ […]
Today’s post is more of a request for opinions from Brandcurve’s readers. I have yet to use SlideShare, which is a social networking tool that allows users to post and share presentations online. It’s free to join, and according to the SlideShare FAQ page, “users can upload PowerPoint, OpenOffice, Keynote or PDF files, tag them, […]
I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web. This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their […]
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Written by Susan Gunelius [email] for b5media.
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