A couple of days ago, the CEO of BP quit because of some personal information that got out and the press started rambling on and on about it, possibly having an impact on some of BP’s stakeholders; so he decided the best thing to do was to quit the job as to not further affect […]
For up to two years we have seen the surge of the power real and simple people (like you and I) have in world affairs and local matters. These past three days have been key to recognize this power and interest invested in us to make a difference.
Sadly, it has happened as a result of […]
Can’t think of a better way to spend those extra $10 bucks you got left in your budget? How about being smart and getting those URL variations and making sure you’re brand is safe online.
Through my years of online browsing I’ve find far too many websites that don’t seem to realize that a couple of […]
Last night I was driving home and in my way (for around 10 minutes on the same direction than me) I encountered one of those branded cars. I actually can’t remember the brand (as to which I doubt the efficiency of the medium).
What was interesting to see was how three cars (I totally counted them) […]
After an unexpected long-weekend, I’m back. Hopefully with a couple of posts for today to make up for the lost time.
In marketing and business making things can get too complicated or too technical for many consumers to understand. However, when translating an idea (product, or marketing strategy) into a reality for the consumers to grasp […]
It isn’t a new trend that many adults from around the world, but especially concentrated in North America, are seeking for new ways to “beautify” themselves. As the younger working crowd gets older, makes more money and becomes part of an aging population that refuses to, it is a great time to be a beauty […]
Two basic marketing terms that are commonly confused and interchanged between them, however…. they mean two very different things. So in the spirit of helping out the marketing community who ignores the difference (and trust me, there still are many people who do, especially in marketing departments that are full of engineers and professionals with […]
Another short post for the weekend, but one personally relevant.
The fact that I buy cheap and low-cost products, it DOESN’T mean I don’t care for quality and customer service.
I bought a couple of tickets on a Mexican Low-Cost airlines, that had been getting excellent reviews and so I decided to try it out for my […]
No, that doesn’t mean that we must settle for less, or to stop dreaming big. It means that a great deal of brands are based on “service” itself; and by such, focusing on the little details is where the key to successful business and brands relies.
Consider the next list: (not limited to…)
-Banks-Restaurants-Salon’s-SPA’s-GYM’s-Supermarkets
What do they have […]
I found a great site (via Logic+Emotion) called “Pinko Marketing“. It is essentially a wiki with what they call a new way of marketing. The essence of it remains the same, but with new and more relevant objectives, strategies, tactics, and ways of applying the marketing basics to your brand or product.
This is a short […]
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Written by Susan Gunelius [email] for b5media.
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