McDonald’s (NYSE: MCD) is attacking Starbucks (NASDAQ: SBUX) for a larger piece of coffee drinkers’ wallets right in the premium coffee brand’s backyard - Seattle, Washington. McDonald’s offered Free Latte Friday in Seattle in yet another attempt to promote its coffee as competitive with Starbucks but “unsnobby”.
McDonald’s even launched a website to poke fun at […]
Jerry Seinfeld has a big stake in the success of The Bee Movie. Not only did he co-write, produce and star in the animated movie that opens on Friday, but he also took on a prominent role in marketing the movie. Looks like if this one flops, there will only be one person to point […]
Budweiser has been the official beer of Nascar since 1999, but starting with the 2008 racing season, that title will shift to Coors Light. In a deal estimated at $25 million, Molson Coors (NYSE: TAP) became the newest beer sponsor of Nascar.
Tags: advertising, Anheuser-Busch, brand, Branding, Budweiser, Coors-Lite, Marketing, Molson-Coors, Nascar, Nascar-sponsor, NFL
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Co-branding is a broad topic covering a wide variety of marketing strategies that can help to boost a business’s sales and profits. Today, I was searching the internet about a completely different topic when I came across a post on Avalanche Internet Marketing’s blog from April that spoke very succinctly about promoting your website through […]
The Coca-Cola (NYSE: KO) brand is getting some free advertising at Google Earth. According to the Google Earth Blog, the advertising is coming from an event that took place back in 1986 when the Coca-Cola logo was made out of 70,000 bottles on a mountain in Chile to celebrate the Coca-Cola Company’s 100th anniversary. The […]
Event sponsoring is a very attractive way to get attention and awareness from a specific, targeted audience. Events are usually targeted towards a very specific group of people with similar interests, dislikes, and lifestyles. By managing your way into scoring a brand sponsorship of an event, you can get hundreds (if not thousands) of people […]
Haagen-Dazs is definitely getting it. They have managed to do so much in so “little” time. They keep getting better and better, not only marketing wise, but just all around. It’s remarkable, as Mr. Godin would say.
I found a piece of news I thought I’d share. Haagen-Dazs, which happens to be one of my favorite […]
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Written by Susan Gunelius [email] for b5media.
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