b5media.com

Advertise with us

Enjoying this blog? Check out the rest of the Business Channel Subscribe to this Feed

Brandcurve - branding and marketing

Archive for the ‘premium brands’ Category

June 1st, 2007

Luxury Car Brands at Luxury Prices

Earlier this week, Forbes announced the most anticipated luxury cars of 2008.  How do we know these cars are ultra-luxurious and just down-right special?  It’s simple.  They’re ultra-expensive.  In fact, most of them already have a two-year waiting list.
Forbes reports that each of these cars will have significant impacts on the brands they represent, which […]

By Susan Gunelius -- 6 comments

December 6th, 2006

Making the ‘Jump’ to Premium..

In today’s celebrity-endorsed and money-does-it all world, it’s no wonder many brands want to achieve a tight spot in premium heaven. Making the jump from being a regular brand to a premium or luxury brand is no easy job, and usually not a coincidental event.
Premium brands are usually described as those tough to get, high […]

By Ron E. -- 0 comments