It’s Independence Day here in the United States, so I thought it would be appropriate to do a political branding post today.
Presidential candidates Barack Obama and John McCain represent very different political brands and communicate very different brand messages. July 4th is a day to celebrate partriotism and democracy. With that in mind, who would […]
A study of people around the globe by Pew Research Center shows that the international community likes Barack Obama’s brand image more than John McCain’s. I suppose this isn’t a surprise.
The research shows that the world expects the next U.S. President to improve the country’s policies internationally, and they think Barack Obama will have a greater […]
Graphologists have weighed in on the brands of 2008 Presidential candidates by analyzing the signatures of John McCain, Hillary Clinton and Barack Obama. Here’s what their handwriting says about their personal brands according to graphologists as summed up by Virginie Montet of the AFP:
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He hasn’t won the Democratic nomination yet, but that’s not stopping Barack Obama from talking about his brand strategy against Republican Presidential Nominee John McCain.
According to the Associated Press, Barack Obama defined his brand message against the Republican competition today when he said:
“In a contest between myself and John McCain, there is going to be […]
On the eve of what’s been dubbed “Super Tuesday II” Hillary Clinton made a last ditch effort to change her brand image by appearing on Jon Stewart’s very popular The Daily Show on Comedy Central last night.
The Daily Show has become a primary place for Americans to get political information, and Clinton decided to embrace […]
The mud slinging is stepping into high gear in the 2008 Presidential Election, and the New York Times has taken sides - against John McCain.
Today, the paper published a story alleging that John McCain had an inappropriate relationship (i.e., romantic) with a lobbyist, Vicki Iseman, nearly a decade ago. Of course, John McCain, his wife, […]
Hillary Clinton is often criticized for her unfeeling brand image. Unlike her husband, former President Bill Clinton, who is known for his ability to charm any audience, Hillary has failed in this area, so it came as quite a shock when she was nearly brought to tears as she answered a question during a […]
Here’s an interesting way to look at branding. An Associated Press article released today lists each 2008 Presidential Election candidate as well as the first car that candidate ever owned and the car that candidate owns now. Let’s take a look at the list then we can talk about what these brand choices say about […]
First, let me say that I think Stephen Colbert is hilarious, and I love to watch Jon Stewart’s The Daily Show followed by Stephen Colbert’s The Colbert Report on Comedy Central. So I might be biased when I say I love that Stephen Colbert might run for President of the United States.
Last night, Stephen Colbert […]
There are so many things wrong with this headline from an Associated Press article published earlier today. My problem isn’t with the words in the headline, but what those words are telling me.
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month. Knowing that he will […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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