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Brandcurve - branding and marketing

Archive for the ‘open-post’ Category

March 26th, 2008

How to Live Simply and Work in a Technological Age

Jennifer Hofmann from My Organized Biz blog asked b5media business channel bloggers how to live simply and work in a technological age.  She culled the resulting posts and published a wrap-up with links to 16 great posts called Elegant Simplicity in a Sped up World. 
Take a look when you have a chance.  You’ll find some […]

By Susan Gunelius -- 0 comments

March 19th, 2007

Luck = Fn ( Work + Risk + Motivation + Opportunities)

Luck = Fn ( Work + Risk + Motivation + Opportunities)
Since most of us, as rational human beings, don’t fully comprehend what luck really is, I’ve decided to break it down into several of the aspects that make up “luck”. By playing around with these variables you will have the chance to maximize your “luck […]

By Ron E. -- 4 comments

January 2nd, 2007

2007 Web Trend Map

The guys over at Information Architecture (found via Kottke) posted an -amazing- web trend map for this starting year. They are definitely on to some very hard truths. It’s just such a cool idea and graphic I had to post it. Besides, it’s not that far out from our marketing and branding message. Keeping up […]

By Ron E. -- 2 comments

December 18th, 2006

2007 Predictions by ANA’s CEO

Max Kalehoff over at Engagement by Engagement has a cool post on 2007’s Top10 Predictions by the Association of National Advertisers CEO. Go ahead and take a look. Great content!
One that really caught my eye because of its important to brand building efforts is:

Unconventional Outreach: Marketing will become increasingly unconventional – tapping into social networking, […]

By Ron E. -- 0 comments

November 21st, 2006

Open Post: ATTRACTIVE and RELEVANT

I’ve just started this post with one goal in mind: discuss and comment on how important these two factors are to the success of a brand (and its strategies to generate growth).
The two concepts I’m talking about are: ATTRACTIVENESS and RELEVANCY
To be clear on what we’re talking about, let’s bring some theory to the post:
(1) […]

By Ron E. -- 1 comment

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