Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008.
According to eMarketer, online advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007. Additionally, spending on paid search advertising […]
Brandcurve is part of the b5media network of blogs, and Darren Rowse of Problogger fame is Vice President of Training for b5media. This week, Forbes announced its second annual list of The Web Celeb 25. Darren Rowse came in at #25!
Tags: b5media, Darren-Rowse, Forbes, Online Branding, Problogger, web-celeb-25, web-celebrities
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Recently, a post on Youmoz (part of SEOmoz) made it to the front page of Sphinn, but some readers were actually turned off by the post because it included several calls to action before the actual content of the post began. Readers had to scroll past the calls to actions from the author which asked […]
Each year, Google (NASDAQ: GOOG) releases a list of the most searched for terms throughout that year called the Google Zeitgeist (spirit of the times). Not only do the lists provide a nostalgic look back at 2007 from the iPhone to Hannah Montana and everything in between, but they also provide a great tool for marketers […]
I love to read Prescott Perez-Fox’s blog. He has incredible insight on branding and design, so I was very excited to have him write a guest post about celebrity branding on Brandcurve last month.
Today, I was the guest poster on Prescott’s blog. If you get a chance, check out my post called 5 Steps to Navigate […]
Time for some self-promotion. This week, I became a contributing author at BloggingTips.com where I write a weekly post every Monday about blogging and marketing. This week, I wrote a post called 8 Steps to Branding Your Blog, which I thought Brandcurve readers would enjoy.
Tags: blog-about-blogging, bloggers, blogging, blogging-tips, Branding, business-bloggers, online-marketing
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Zubby.com is a new social networking website created by Randy Zlobec to compete with MySpace and Facebook. However, Zubby.com is meant to be a more family-oriented and friendlier place to network, share, and help others. To drive awareness for his new site and brand, Randy Zlobec has launched a unique promotion to reward early adopters […]
Gab Goldenberg from SEO ROI keeps sending cool posts my way (I really do owe him). Today, he put me in touch with Ann Smarty from SEOsmarty.com. Ann wrote a great post called 15.4 Tips to Brand Your Domain Name where she suggests a variety of ideas and suggestions that could be very helpful next […]
In an effort to add revenue to its shrinking comic book business, Marvel Entertainment (NYSE: MVL) will add an online element to its marketing mix by launching a website (The Marvel Digital Comics Unlimited) that will ultimately give users access to 2,500 comics.
Initially, 250 comic books will be available for free on the Marvel website to gain […]
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Written by Susan Gunelius [email] for b5media.
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