Today’s guest post is from Drew McLellan of Drew’s Marketing Minute. Drew is one of my favorite branding and marketing bloggers!
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:
The percentage is on […]
The following is a guest post from Gab Goldenberg of SEO ROI. Gab is my go-to-guy for all things SEO. You can learn more about Gab at the end of this post.
What is the true cost of conversions gained through branded search? What is the true ROI?
It’s been repeated often enough that branded search terms […]
World of Warcraft from Blizzard Entertainment is the most popular online game in the world. The brand crosses international borders and appeals to people in all walks of life, and its loyal followers aren’t afraid to flaunt their love for it.
This week, the number of World of Warcraft players hit a new milestone in its […]
YouTube has been the predominant player in online videos for awhile now, but Ice Cube thinks his status as a popular rapper will help his new user-generated content site - UVNTV (that’s U View Network Television). Ice Cube’s site will actually be different from YouTube in that UVNTV will provide network television quality programming with […]
The next big viral thing is here - video reviews of products. Amazon (NASDAQ: AMZN), Orviz and PetCo are already asking customers to upload video reviews of products in addition to the existing written reviews. Let’s face it. Those written reviews are helpful. I know I use them. Of course, there are often some fakers […]
Earlier this week, I wrote a post on BloggingTips that discusses the psychology of impression management and how that affects online branding. I think the topic is very interesting from a branding perspective and wanted to share it with Brandcurve readers. You can find my article at You Say Impression Management, I Say Branding.
Tags: Brand […]
Earlier this week, I published a post about word of mouth marketing projections for 2008, and I thought I’d follow up on that with a post about online advertising projections for 2008.
According to eMarketer, online advertising is expected to grow by 28.5% in 2008 up from 26.8% in 2007. Additionally, spending on paid search advertising […]
Brandcurve is part of the b5media network of blogs, and Darren Rowse of Problogger fame is Vice President of Training for b5media. This week, Forbes announced its second annual list of The Web Celeb 25. Darren Rowse came in at #25!
Tags: b5media, Darren-Rowse, Forbes, Online Branding, Problogger, web-celeb-25, web-celebritiesShare This
Recently, a post on Youmoz (part of SEOmoz) made it to the front page of Sphinn, but some readers were actually turned off by the post because it included several calls to action before the actual content of the post began. Readers had to scroll past the calls to actions from the author which asked […]
Each year, Google (NASDAQ: GOOG) releases a list of the most searched for terms throughout that year called the Google Zeitgeist (spirit of the times). Not only do the lists provide a nostalgic look back at 2007 from the iPhone to Hannah Montana and everything in between, but they also provide a great tool for marketers […]
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Written by Susan Gunelius [email] for b5media.
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