Just like Mr. Seth Godin himself concluded in his latest post on Sarah’s visit to give out samples of her chocolate products, I too conclude that it’s not only a possibility or opportunity that Sarah (like any other business owner or manager) has, but it is rather a growing necessity and need.
Quoting Sarah directly from […]
I really didn’t want to let this MP Daily Fix article fly by without commenting on it. Ted Minini has a great post talking on another article wrote by Reena Jana for Business Week, where the main point of discussion is the extreme overuse of both, the word and the actual activity of Innovation.
Though I […]
Lately I have found myself in a spiraling obssesion with China. The country of the deep legends, great traditions, enormous cultural context, the Communist party, and currently number one on the population rank, China has been economically awakening for some years now. Since their joining to the WTO (World Trade Organization) the benefits of the […]
First blog post I read this morning, and since I haven’t found anything more interesting and rich. So I thought I would share my opinion with you.
Firstly, go ahead and read the concise post here: Insider Information for Sale
Isn’t it INTERESTING? What got me the most is the capacity (or lack of..) that so many […]
It’s finally here, the next installment of Mr. Neuemeiers basic branding principals. And this time around it’s called:
COLLABORATION “The process by which people/organizationswork together to accomplish a common mission.”
The power of synergy is a great thing. When like-minded groups of people get together to create something through passion and emotion, something great happens. In this […]
Before even starting, head over to FranchisePicks’ summary of the situation Cuppy Coffee’s going through. Click Here.
Are you done? Great!
As you might have figured out by now, this is a terrible PR situation for the company to be in. Not only have they been talked about and involved (in a somewhat controversial story), but now […]
By a show of hands, who feel this way?
I’m still undecided. I believe there are good employees in whatever company or brand you look into. Sure, branding internally in a company is not a light subject –by any means-, but to believe that only good brands have great talent is a bit far fetched; at […]
Just recently the Interactive Advertising Association published a nine-pager describing all the benefits and uses that interactive advertising have in modern marketing. They are right on target on the benefits that this new marketing tool provides for brands. However, I disagree on the use of some of them.
For example, they mention how pop-up ads are […]
I know. Bad title choice. Unless you are up to date on the latest tech news I probably lost you with this one. But don’t go, read on. It’s been months since the rumors of an Apple iPhone surfaced the blogosphere; and as time went by it became more and more real.
Today it has been […]
Although Alitalia (Italian Airline) has been in some deep criticism for their allegedly “misleading” advertising campaigns, I recently found what I consider to be a really well thought/made print ad:
The ad above shows a red, green and white background frame, with a focused center featuring a semi-transparent cloud setting with one very-traditional icon that clearly […]
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Written by Susan Gunelius [email] for b5media.
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