The new Radiance line from Procter & Gamble’s Downy Simple Pleasures is a perfect example of branding, package design and advertising/marketing support that works in unity to create a consistent and compelling message. It also differentiates the products in the line not just in package appearance but also in brand perception. Let’s take a look…
First, […]
Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch - possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple […]
In December, I wrote a post about the Nintendo Wii shortage asking if Brandcurve readers thought it was real or manufactured. Whether or not it was real, demand certainly skyrocketed as customers scrambled to get their hands on a Wii before the holidays. Now, it seems the manipulation of supply and demand is happening in […]
I wrote an article for Entrepreneur.com that was published today about words and phrases that should be avoided in copywriting. I think some of the information available in the article could be helpful to Brandcurve readers. If you’d like to take a look, follow the link to read Misleading Marketing Copy.
Tags: Copywriting, entrepreneur, Entrepreneur.com, small […]
With the new year in front of us, it seems like a good time to talk about what will be happening in marketing in 2008. Today, I thought I’d focus on word of mouth marketing.
Word of mouth marketing spending is expected to jump by 33% in 2008 up to $1.3 billion according to a PQ […]
Every year on New Year’s Eve more than one ton of confetti falls on New York City’s Times Square. Do I smell marketing opportunity?
This year, people from all over the world can have personal messages printed on the confetti for free by visiting the Times Square Information Center or a special Times website that is […]
The world of mobile advertising is still evolving, and it seems no one has found the perfect model to follow yet. That means businesses are experimenting with a wide variety of advertising and marketing techniques on cell phones. Let’s take a look at some of the more interesting marketing tactics implemented on cell […]
Fortune put together a list of the 101 Dumbest Moments in Business in 2007 that is absolutely hilarious but frightening at the same time. It’s amazing that some of these ads and marketing campaigns could come to fruition.
From pictures of toddlers on Luvs packages whose parents never knew their children’s images would be used to […]
Nintendo’s popular Wii system was the “it” electronic gift last year during the holiday season. This year, it’s just as hard to find a Wii and even pricier to buy if you can find one. Nintendo responds to the Wii shortage by saying it takes 5 months to increase its monthly production rate which is currently […]
Anderson Analytics surveyed over 600 members of the Marketing Executives Networking Group to learn what the top marketing trends are for 2008. The results might surprise you. First, take a look at the graph below that highlights the most important trends according to the marketing executives surveyed by Anderson Analytics.
Is it just me or does […]
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Written by Susan Gunelius [email] for b5media.
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