I stumbled across a post on Logo Design Blog last week that showed a picture from Flickr of various logos of well-known companies. The unique thing about the picture is it only included the first letter of the company name taken from each logo. I thought it was interesting to see how many companies people […]
eBaum’s World is known for its humerous content, but today I found something that branding people will love! It’s an image gallery of 20 brand logos showing the old logo design and the new logo design in a retrospective of logos from the past and present.
It’s interesting to look at some of these “past and […]
The Discovery Channel will launch a new logo during Deadliest Catch on April 15th. The new logo was created by Viewpoint Creative and is intended to fuse the world and the brand by placing the network’s signature “globe” icon with the word “Discovery” in the new design.
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Sometimes a product’s brand name and logo so perfectly communicates the brand’s image and message that there is really nothing else I can add. Case in point - Arrogant Bastard Ale. Thanks to The Dieline for bringing this one to my attention. Love it! Feel free to discuss.
Photo Source: ArrogantBastard.com
Tags: brand image, brand message, brand […]
Network Applications is a data storage firm whose nickname, NetApp, became better known than its formal name. The company finally gave into the nickname and officially changed its legal name to NetApp. The company even launched a new NetApp website, slogan and logo to go along with the rebranding effort.
The new NetApp slogan is, “Go […]
Google (NASDAQ: GOOG) has a cool program called Doodle 4 Google based on the fun interpretations of the Google logo that are often used on the Google website on holidays and other special days. Google’s webmaster, Dennis Hwang, has been creating these fun Google logo interpretations for the past eight years (check out some examples […]
Wal-Mart (NYSE: WMT), the largest grocer in the United States with a 20% market share, has unveiled the logo for its new pilot small-format grocery stores called Marketside. The new grocery stores will be 15,000 square feet. That’s about half the size of Wal-Mart’s existing smallest grocery stores.
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Old Navy launched a creative new look to the Old Navy packaging in November 2007, and now, the Old Navy Logo is getting a modern overhaul. The company says the new logo is meant to reposition the Old Navy brand from a family brand to a twenty-something brand.
Here is the logo transformation:
In a further […]
The Brand New blog uncovered the upcoming logo change for Capital One (NYSE: COF) this week, which is due to officially launch this month. With all of the problems in the subprime financial market, Capital One must have been feeling desperate with this redesign because they pulled out the overused and dreaded swoosh graphic.
The only […]
Minneapolis and St. Paul, Minnesota have been known as the Twin Cities for a long time. Looks like those days are over. In a time when more products, brands, and cities are adopting clever, quantifiable names like tri- and quad, Minneapolis-St. Paul is looking to differentiate itself from the copycats.
First step - a rebranding effort […]
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Written by Susan Gunelius [email] for b5media.
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