Fox’s brand has raised over 60 million dollars from companies and viewers to be donated to important causes in America and Africa (50/50). This was a great way to keep on building a brand that has been strong for quite some years now; and what a way to do so: through helping and giving to […]
The juicy international arena… that’s what’s hot now. Everyone is talking about getting their brand extended abroad, promoting their products elsewhere and satisfying consumers from around the world. It all sounds nice and dandy but… are most managers ready for the challenge this proposes?
Going international is not an easy task, and certainly not one achieved […]
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Written by Susan Gunelius [email] for b5media.
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