There have been many examples of U.S. brand names or ad copy that have not translated well into other languages, but what about brand names of products from other countries? How do those translate to the American market.
Thanks to Scott White at Brand Identity Guru for pointing me to his posts with these humorous […]
I believe I read about the ultimate rebranding initiative today - in terms of ridiculousness at least.
It seems that the Westaff recruitment firm is telling the temporary workers they’re hiring to play Santa Claus in Sydney, Australia that they should not use the traditional Santa (or Father Christmas in Australia) laugh of “ho, ho, ho” as […]
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Written by Susan Gunelius [email] for b5media.
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