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Brandcurve - branding and marketing

Archive for the ‘interactive’ Category

April 4th, 2007

2 Reasons why I don’t Think SecondLife will ever “tip”.

Much has been said and written on the SecondLife subject. I don’t want to keep going at it making false predictions or talking on how marvelous technology it is. I totally and completely agree that this is a great service, a great program, and overall a great idea. However, I don’t think it will ever […]

By Ron E. -- 1 comment

March 9th, 2007

Whoa, Twitter!

Wow, Twitter has been getting some amazing blogosphere attention lately! Since the launch, I can’t recall the amount of times I’ve read the word Twitter. That’s when you know you have a ‘talkeable’ or ’shareable’ brand in your hands. The Twitter team has made it easy for users to open up there daily lives and […]

By Ron E. -- 0 comments

March 5th, 2007

why sara SHOULD be at Zabar’s… (comment on Seth Godin’s Blog)

Just like Mr. Seth Godin himself concluded in his latest post on Sarah’s visit to give out samples of her chocolate products, I too conclude that it’s not only a possibility or opportunity that Sarah (like any other business owner or manager) has, but it is rather a growing necessity and need.
Quoting Sarah directly from […]

By Ron E. -- 0 comments

February 27th, 2007

Marketing Education 2.0

Many marketers out there are graduates from formal institutions from around the world. Many of them also happen to hold post-graduate diplomas or certificates. But a current question in my mind is…
Are graduating marketers really prepared to face the challenge of New Media?
My “top-of-mind” (just to use some marketing lingo) is NO. Traditional media still […]

By Ron E. -- 8 comments

February 26th, 2007

Allowing consumers to speak-out!

After a very long and sick weekend, I’m back! Sorry for the long days without posting, I caught a terrible flu and couldn’t get out of bed, or even come up with stuff to post while in bed. Finally it seems to be over and I’m returning to my routines and what seems to be […]

By Ron E. -- 1 comment

January 2nd, 2007

MyView: Getting Invasive with Interactive Advertising

Just recently the Interactive Advertising Association published a nine-pager describing all the benefits and uses that interactive advertising have in modern marketing. They are right on target on the benefits that this new marketing tool provides for brands. However, I disagree on the use of some of them.
For example, they mention how pop-up ads are […]

By Ron E. -- 1 comment

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