…at least in BusinessWeek’s countdown; I’m not speaking of worldwide brand. So relax, if you work, are a customer or just a fan of one of these brands they still rank above all the rest of companies who didn’t even made it to the list. These are numbers 46-50:
46. Merck. This worldwide brand has been […]
BusinessWeek has published the list of “The 50 Most Innovative Companies”, which is pretty good and has some information to learn from. I’ll give you the top 5 now, and the bottom 5 later.
Top 5 Innovative Companies:
Apple. No wonder here, they’ve become a staple brand for innovation, and they really do deserve it. They’re ‘out-of-the-box’ […]
Ok, not precisely on the tortillas, but on the packaging. I found an amazing story of a Mexican company called “Publicidad a Granel” (Bulk Advertising), which specializes in getting brands into advertising in tortilla packaging paper. As I live in Mexico, I have seen this paper already but had no idea who was responsible for […]
Much has been written and talked on how to build a true brand benefit that the consumers will recognize as something important and make it part of their lives, helping revenues and brand equity to increase. Researchers and experts have different ideas on what a brand benefit is, segmenting it into three or four categories. […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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