I finally got to see the commercial for Planet Green TV starring Tommy Lee and Ludacris. While I still don’t see what value this pair brings to Planet Green other than being well-known names, I do think the commercial is funny and a good setup for the duo’s upcoming reality show, “Battleground Earth.”
Check the commercial […]
I’m not necessarily a big Wal-Mart (NYSE: WMT) fan (although I shop there a lot, you just can’t beat the prices or convenience), but I have to give the company props for trying to make some eco-friendly changes.
Most recently, Wal-Mart introduced its most energy efficient U.S. retail store yet, which is expected to save up […]
When most people think of the brand name Clorox, the environment is not usually something they associate with that brand. Times are changing, and Clorox is trying to reinvent its brand as eco-friendly with its recent acquisition of Burt’s Bees and its introduction of Clorox Green Works. According to The Dieline, even the new Clorox […]
According to a report by TerraChoice Environmental Marketing, ‘greenwashing’ (the act of deliberatley deceiving customers about the environmental practices of their company or green aspects of their products) is quite pervasive. In fact, the report cites ’six sins of greenwashing’ to help customers understand the potential deceptions that products branded as green may be guilty […]
I’ll bet you never thought you’d hear the words “Chevy” and “green brand” in the same sentence, but that’s exactly the image General Motors (NYSE: GM) is trying to create in the rebranding of Chevrolet.
For years, Chevrolet has been strong in truck sales but not much else. In terms of rolling out environmentally friendly vehicles, Chevy […]
Today is Blog Action Day where bloggers around the internet will be blogging about the same topic. This year that topic is the environment. In keeping with that theme, I read a disappointing article at GreenBiz.com this week that shows consumers are experiencing “Green Fatigue Due to Lack of Awareness and Economic Worries.”
The article cites […]
I won’t say any brand names in this post, not because I don’t like talking negatively or positively (for that matter) or brands, but just for the mere reason that this post can really adapt and fit into any brand worldwide who is considering going green, or being pro-environment one way or another.
Yesterday (Sunday, April […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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