Most top brands have what is known as a “brand manual” or “brand book”. Essentially, this is a set of guidelines and actions to perform that are relevant and according to a brand’s personality. They will tell employees how to react in certain issues, how to use the brand’s logo, when not to use the […]
Perhaps one of the top talked issues on our current marketing age is differentiation. As we all know, what marketing experts and branding gurus say is: be different, be bold, be characteristic, separate yourself from your competitors. However, we are not seeing this being practiced on today’s market, not even by the top brand players […]
This is what I came up with:
You can’t compete QUALITY-wise in your market. Sometimes products in certain markets can’t guarantee a top notch (or even just fine) quality, in these type of cases, offering a generic brand offers […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Yielding Wealth
Recent Comments