The lawyers from George Lucas’ Lucasfilm Ltd. are busy protecting the iconic Star Wars Storm Troopers in a British court. It seems that the artist who sculpted the original molds for the Storm Trooper helmet and armor has been reselling replicas on his website. George Lucas cried trademark infringement and won a $20 million lawsuit […]
The new Dallas Cowboys stadium is looking for a sponsor to slap their brand name on it. Based on recent deals for the New Jersey Nets new arena, Barclays Center, and the future home of the New York Mets, Citi Field, it looks like the Dallas Cowboys stadium deal could set a new record.
Take a […]
I suppose it’s appropriate that 20th Century Fox teamed up with IHOP to promote its newest Dr. Seuss movie release with Jim Carrey, Horton Hears a Who. What’s the connection you ask? Why, it’s green eggs and ham, of course!
For a limited time only, IHOP is offering a Dr. Seuss-inspired menu including offerings such as […]
George Lucas is at it again. Now, I should preface this post by saying I am a big fan of the original Star Wars trilogy. With that said, now I’ll bash the Star Wars brand creep a bit.
It appears that George Lucas just can’t come up with any new ideas. His latest Star Wars endeavor […]
Universal Pictures and Hasbro (NYSE: HAS) are teaming up to bring several popular board game brands to the big screen. The first film is expected to be released in 2010 or 2011. Rumor has it Monopoly or Ouija will be first.
The list of games expected to be adapted to film includes:
Monopoly
Candy Land
Clue
Ouija
Battleship
Magic
The Gathering
Stretch Armstrong
Tags: Battleship, […]
What do you think? Can Paula Abdul effectively relaunch her career after this taped performance at the Super Bowl last night?
I was actually surprised. The song will probably be very popular at clubs. It has a great dance sound. Will she be able to capitalize on this exposure and relaunch her brand as a popular […]
As a blogger, I get emails all the time related to marketing programs and campaigns that public relations people want me to write about on my blogs. Today, I actually received one of those emails that was both timely and appropriate for Brandcurve, so I’m sharing it with Brandcurve readers. It provides a nice follow […]
The list of companies and individuals who profit from the Super Bowl is long, and more and more people are jumping on the bandwagon each year. With Super Bowl Sunday almost upon us, I thought it would be interesting to take a look at who’s cashing in on the Super Bowl this year.
The marketing leading […]
Disney (NYSE: DIS) has signed a deal to extend the hottest brand for kids, Hannah Montana, into the biggest retail brand for everyone, Wal-Mart (NYSE: WMT). Simply selling Hannah Montana merchandise in Wal-Mart stores wasn’t enough for the super-hot Hannah Montana brand. Instead, “Hannah Montana Shops” will open inside 750 Wal-Mart stores throughout the United […]
Who would have thought in 2008 we’d see another Rambo film, but Sylvester Stallone hates to let his brands die and Rambo is back again. Let’s face it. In the earlier part of his career, Sylvester Stallone’s name was attached to very popular brands like Rocky and Rambo that had loyal (and big) fan followings. […]
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Written by Susan Gunelius [email] for b5media.
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