I’m constantly amazed at how the television and movie industries bring successful brands from the past back again and again. Sometimes the reinvention of entertainment brands works, and sometimes it fails horribly. It’s not very often that you hear of a brand being reinvented as an opera, but that’s exactly what’s happening for the […]
I laughed so hard today when I stopped by The Brand Elastic blog and read a post called Sears - The Musical. Somehow I missed this hysterical brand extension. It seems that MTV and Sears teamed up to make their own version of High School Musical, which will be called American Mall and will […]
Conservation.org tapped Harrison Ford to deliver some public service announcements. My first reaction to this, celebrities always drive attention to causes, so it’s not necessarily bad to put the Harrison Ford brand together with a conservation message. The common sense stops right there though.
Check out the PSA below. It’s confusing and not so much “painful” […]
Lindsay Lohan started out as a child star but quickly fell prey to the wonders of Hollywood. She became a paparazzi favorite and landed in rehab after developing a bad reputation on set and off.
Enter manager and mother Dina Lohan who has long been called a crazy backstage mother living vicariously through her daughter. Dina’s […]
Question: What do you get when you put two of the biggest brands in the world (American Idol and Guitar Hero) together with one of the most well-known movie scenes in history (Tom Cruise dancing in his underwear in Risky Business)?
Answer: Two really lame commercials
Don’t believe me? Check out both commercials in the YouTube video […]
Let’s face it. The media loves to go on and on about Paula Abdul’s bizarre behavior. I have to admit that I don’t have time to watch American Idol anymore, but I certainly remember her odd comments. Today, the media was in overdrive after Paula made some comments on this week’s “American Idol“.
Image details: Idol […]
The debate is on - cheerleaders in Major League Baseball - yes or no?
Let’s face it, the Dallas Cowboys Cheerleaders are a brand unto themselves and no other team’s cheerleaders have achieved the same status (the Laker Girls are probably the closest). Cheerleaders certainly don’t seem to damage a professional sports team brand but rather […]
The lawyers from George Lucas’ Lucasfilm Ltd. are busy protecting the iconic Star Wars Storm Troopers in a British court. It seems that the artist who sculpted the original molds for the Storm Trooper helmet and armor has been reselling replicas on his website. George Lucas cried trademark infringement and won a $20 million lawsuit […]
The new Dallas Cowboys stadium is looking for a sponsor to slap their brand name on it. Based on recent deals for the New Jersey Nets new arena, Barclays Center, and the future home of the New York Mets, Citi Field, it looks like the Dallas Cowboys stadium deal could set a new record.
Take a […]
I suppose it’s appropriate that 20th Century Fox teamed up with IHOP to promote its newest Dr. Seuss movie release with Jim Carrey, Horton Hears a Who. What’s the connection you ask? Why, it’s green eggs and ham, of course!
For a limited time only, IHOP is offering a Dr. Seuss-inspired menu including offerings such as […]
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Written by Susan Gunelius [email] for b5media.
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