A bit of a dramatic title for some long overdue news. Just tonight I saw on CNN the new ad campaign that Cisco is rolling out. “The Human Network” I suppose would be the campaigns title, since that’s what they’re branding themselves with now.
I mentioned this was a bit overdue, and I would guess some […]
” situation number one, it’s the one that’s just begunbut evidently it’s too latesituation number two, it’s the only chance for youit’s controlled by denizens of hatesituation number three, it’s the one that no one seesall too often dismissed as fatesituation number four, the one that left you wanting moreit tantalized you with its bait […]
Birthday’s are for sure marketing tools. Yesterday was my birthday and I can’t even remember how many e-mails I got from different companies and brands wishing me the best of days, and many more to come.
CRM, when built and used right, is a great way to keep in touch with customers, and of course, with […]
Much has been written and talked on how to build a true brand benefit that the consumers will recognize as something important and make it part of their lives, helping revenues and brand equity to increase. Researchers and experts have different ideas on what a brand benefit is, segmenting it into three or four categories. […]
I found a great site (via Logic+Emotion) called “Pinko Marketing“. It is essentially a wiki with what they call a new way of marketing. The essence of it remains the same, but with new and more relevant objectives, strategies, tactics, and ways of applying the marketing basics to your brand or product.
This is a short […]
Wow, Twitter has been getting some amazing blogosphere attention lately! Since the launch, I can’t recall the amount of times I’ve read the word Twitter. That’s when you know you have a ‘talkeable’ or ’shareable’ brand in your hands. The Twitter team has made it easy for users to open up there daily lives and […]
Consumers know, they really do! Trust me on it. There is no way you can manage to execute a faked authentic ad campaign, or promotional campaign, or marketing strategy without consumers noticing.
Sometimes we, as marketers, believe that by making something feel and sound real, we’ll get the attention needed and have a successful campaign. However, […]
Just like Mr. Seth Godin himself concluded in his latest post on Sarah’s visit to give out samples of her chocolate products, I too conclude that it’s not only a possibility or opportunity that Sarah (like any other business owner or manager) has, but it is rather a growing necessity and need.
Quoting Sarah directly from […]
After a very long and sick weekend, I’m back! Sorry for the long days without posting, I caught a terrible flu and couldn’t get out of bed, or even come up with stuff to post while in bed. Finally it seems to be over and I’m returning to my routines and what seems to be […]
Little things bring humanity as a whole together as LOVE. This human quality has transcended time and place to get right to the hearts and minds of the people inhabiting this planet; and although it is something we constantly live with, very few thinking goes into researching love. Perhaps because love is what it is, […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments