In a market flooding with extra fees, Southwest Airlines is striking back with a no fees message. Whether the cause is rising fuel costs or airlines trying to line their pockets, no one knows for sure, but consumers are feeling the crunch from the myriad of extra fees and reduced services that airlines are embracing.
Here […]
The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size. Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of […]
BusinessWeek has published the list of “The 50 Most Innovative Companies”, which is pretty good and has some information to learn from. I’ll give you the top 5 now, and the bottom 5 later.
Top 5 Innovative Companies:
Apple. No wonder here, they’ve become a staple brand for innovation, and they really do deserve it. They’re ‘out-of-the-box’ […]
Many consumer products have tried to stop or break the on-going commoditization of their goods, few have achieved this as the “premium sparkling water” category has.
In the latest Brand Channel’s feature story Barry Silverstein describes how VOSS (Norwegian super premium water) has managed to do it through two main features (and very important ones, too):
PACKAGING
DISTRIBUTION […]
Back on popular demand, differentiation is for sure a very hot topic at the moment. Most of us have heard, and some of us seen, the benefits a differentiated product and brand can bring. From the obvious positioning in the consumers minds, to the actual brand personality and consumer relationship making.
So now here I present […]
It is absolutely no news to the marketing world that DIFFERENTIATION is a key practice when trying to have a successful brand. However, many marketers shake and tremble with only reading the word. It scares the $%&#* out of most managers, CEO’s, CMO’s, CFO’s, and any other person involved.
but… WHY?
The reason itself might not be […]
Age is a HUGE differentiation factor in our society. “How old are you?” seems to be one of the top-asked questions by all of us. And it seems to me that marketers are constantly focusing their attention on the 15 to 30-something crowd. Younger, cooler, more stylish, much more prone to accept fads and fashion, […]
Perhaps one of the top talked issues on our current marketing age is differentiation. As we all know, what marketing experts and branding gurus say is: be different, be bold, be characteristic, separate yourself from your competitors. However, we are not seeing this being practiced on today’s market, not even by the top brand players […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Yielding Wealth
Recent Comments