June 10th, 2008
The Orlando Convention and Visitors Bureau rolled out a new slogan that plays off of the famous, "What happens in Vegas, stays in Vegas," tagline. The new slogan tells consumers:
What happens in Orlando, stays with you forever.
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By Susan Gunelius -- 1 comment
April 5th, 2008
I wrote an article that was published on Entrepreneur.com this week that I’d like to share with Brandcurve readers.
In the article, I discuss how customer testimonials can be useful in copywriting (as well as branding) if you follow a few specific rules and avoid the two biggest pitfalls - overuse and legitimacy.
You can read the […]
By Susan Gunelius -- 0 comments
March 6th, 2008
Earlier this week, I posted the new Louis Vuitton television commercial and asked whether you thought it was effective or not. Now, Keith Richards from the Rolling Stones is appearing in a series of Louis Vuitton ads that will be displayed across the globe.
While I have to question the use of Keith Richards in a […]
By Susan Gunelius -- 1 comment
February 29th, 2008
Time for some self promotion! If you’d like to learn to write compelling copy for your own advertising and marketing materials or if you’d like to transition into a career as a copywriter, then take a look at the new course I’m offering through the Absolute Write University: Copywriting in 10 Easy Steps.
The online course […]
By Susan Gunelius -- 0 comments
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