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Brandcurve - branding and marketing

Archive for the ‘Copywriting’ Category

June 10th, 2008

What Happens in Orlando, Doesn’t Have to Stay in Orlando

The Orlando Convention and Visitors Bureau rolled out a new slogan that plays off of the famous, "What happens in Vegas, stays in Vegas," tagline.  The new slogan tells consumers:
What happens in Orlando, stays with you forever.
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By Susan Gunelius -- 1 comment

April 5th, 2008

How to Make Customer Testimonials Meaningful

I wrote an article that was published on Entrepreneur.com this week that I’d like to share with Brandcurve readers.
In the article, I discuss how customer testimonials can be useful in copywriting (as well as branding) if you follow a few specific rules and avoid the two biggest pitfalls - overuse and legitimacy.
You can read the […]

By Susan Gunelius -- 0 comments

March 6th, 2008

Keith Richards Promotes Louis Vuitton

Earlier this week, I posted the new Louis Vuitton television commercial and asked whether you thought it was effective or not. Now, Keith Richards from the Rolling Stones is appearing in a series of Louis Vuitton ads that will be displayed across the globe.
While I have to question the use of Keith Richards in a […]

By Susan Gunelius -- 1 comment

February 29th, 2008

Learn Copywriting in 10 Easy Steps

Time for some self promotion! If you’d like to learn to write compelling copy for your own advertising and marketing materials or if you’d like to transition into a career as a copywriter, then take a look at the new course I’m offering through the Absolute Write University: Copywriting in 10 Easy Steps.
The online course […]

By Susan Gunelius -- 0 comments

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