How is your brand planned out to be? How are you executing it?
Does your brand exist in a contextual relevant environment for your consumers or did your brand evolved and came to life based on a present need in consumers?
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After an unexpected long-weekend, I’m back. Hopefully with a couple of posts for today to make up for the lost time.
In marketing and business making things can get too complicated or too technical for many consumers to understand. However, when translating an idea (product, or marketing strategy) into a reality for the consumers to grasp […]
” situation number one, it’s the one that’s just begunbut evidently it’s too latesituation number two, it’s the only chance for youit’s controlled by denizens of hatesituation number three, it’s the one that no one seesall too often dismissed as fatesituation number four, the one that left you wanting moreit tantalized you with its bait […]
…published on a Saturday night. Well hey, I want to give you enough time to browse and read through them, they are quite good, you know!
Today’s Theme: Getting information right from the source: the consumers.
Canadian Marketing Blog - “Focus Groups: A good Meal goes a Long Way” Great article by Rob McIntosh going through a […]
I’m on my way to tackle one of marketing’s most controversial issues: Marketing to Kids.
Much has been said about it, whether it is ethical or not, or whether the amount of repetition marketers use to make the idea stick to kid’s heads is right, or whether advertising to them increases the chances of them getting […]
It isn’t a new trend that many adults from around the world, but especially concentrated in North America, are seeking for new ways to “beautify” themselves. As the younger working crowd gets older, makes more money and becomes part of an aging population that refuses to, it is a great time to be a beauty […]
Two basic marketing terms that are commonly confused and interchanged between them, however…. they mean two very different things. So in the spirit of helping out the marketing community who ignores the difference (and trust me, there still are many people who do, especially in marketing departments that are full of engineers and professionals with […]
Birthday’s are for sure marketing tools. Yesterday was my birthday and I can’t even remember how many e-mails I got from different companies and brands wishing me the best of days, and many more to come.
CRM, when built and used right, is a great way to keep in touch with customers, and of course, with […]
Much has been written and talked on how to build a true brand benefit that the consumers will recognize as something important and make it part of their lives, helping revenues and brand equity to increase. Researchers and experts have different ideas on what a brand benefit is, segmenting it into three or four categories. […]
No, that doesn’t mean that we must settle for less, or to stop dreaming big. It means that a great deal of brands are based on “service” itself; and by such, focusing on the little details is where the key to successful business and brands relies.
Consider the next list: (not limited to…)
-Banks-Restaurants-Salon’s-SPA’s-GYM’s-Supermarkets
What do they have […]
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Written by Susan Gunelius [email] for b5media.
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