Since 1999, Harris Interactive has been conducting an annual study that ranks the reputations of Corporate America as viewed by the American public. In 2008, the Harris Interactive Corporate Reputation study found that 71% of Americans believe the reputation of Corporate America is “poor”, but some companies are bucking the trend and building a […]
The b5media business channel bloggers each tried to write a post that touched on some point of the recession (or “economic slow” down as President Bush likes to call it) during the month of March.
There are a lot of great posts to read and some really interesting view points about the recession and how it […]
Gfk Roper conducted a study of consumers late last year to learn what influenced people the most when it comes to making purchase decisions. The study showed that advertising, marketing and pricing are not the biggest factors that influence consumers’ buying choices. Instead, prior experience with a brand is at the top of the list. […]
Fox’s brand has raised over 60 million dollars from companies and viewers to be donated to important causes in America and Africa (50/50). This was a great way to keep on building a brand that has been strong for quite some years now; and what a way to do so: through helping and giving to […]
A bit of a dramatic title for some long overdue news. Just tonight I saw on CNN the new ad campaign that Cisco is rolling out. “The Human Network” I suppose would be the campaigns title, since that’s what they’re branding themselves with now.
I mentioned this was a bit overdue, and I would guess some […]
The folks over at the Canadian Marketing Blog have a great rant on how Dell, as well happen to know, had some serious customer service problems for the past couple of years and got some serious heat for it. Many thought it was an extreme over-reaction from customers, bloggers and business people, while some others […]
The juicy international arena… that’s what’s hot now. Everyone is talking about getting their brand extended abroad, promoting their products elsewhere and satisfying consumers from around the world. It all sounds nice and dandy but… are most managers ready for the challenge this proposes?
Going international is not an easy task, and certainly not one achieved […]
A perfect way to insure a future growth in your business and your brand is by creating lifetime customers. Just as it sounds this is the creation and maintenance of customers along their lifespan in doing business with you, hence creating value well into the future.
This isn’t easy…actually I could even go ahead and say […]
For a while now the green movement has been getting stronger and stronger, gaining followers around the world who are very interested in making a difference in the world.
Whether this is a “fad” or a real concern from the followers in this ‘movement’, the truth is the planet is undergoing some dramatic changes and human […]
Yesterday (Wednesday) I read a post over at Jaffe Juice, Joseph Jaffe’s marketing blog, and was amazed by what it read. No, not because he discovered something new, and not even because he found and wrote the meaning of life, but because he announced and proudly became a Sprint brand Ambassador. It doesn’t get any […]
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Written by Susan Gunelius [email] for b5media.
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