The tenth and final part of the Brandcurve Color Theory Primer provides a list of online resources where you can learn more about color.
Color Marketing Group: the premier international association for color design professionals. CMG’s mission is to forecast color information and trends for professionals who design and market color.
International Association of Color Consultants North America […]
The ninth part of the Brandcurve Color Theory Primer discusses the ways that research shows how color can directly influence profits. Consider these findings published by the Color Marketing Group in their The Profit of Color report:
Color increases brand recognition by up to 80%
Color improves readership as much as 40%
Color accelerates learning from 55% to […]
The eighth part of the Brandcurve Color Theory Primer is another re-cap of a topic I’ve written about on Brandcurve before - color preferences. Understanding what color preferences say about the people who like specific colors can help you choose colors for your brand palette that will appeal to your target audience.
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The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before - the meanings behind colors. As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the […]
The sixth part of the Brandcurve Color Theory Primer is actually not as much about theory as it is about finding inspiration for your brand’s color palette. Simply looking at a color wheel and trying to choose a compelling color palette for your brand might not be the most effective way for you to go. […]
The fifth part of the Brandcurve Color Theory Primer will explain the most common color schemes that can be used to create your brand color palette.
Monochromatic Color Scheme
A monochromatic color scheme uses variations of a single color. Monochromatic color schemes are typically considered to be clean and subtle. Neutral colors can also be incorporated into […]
The fourth part of the Brandcurve Color Theory Primer will provide an overview of the common color models used online and in print. It’s important to understand the difference in color models as you develop the color palette for your brand.
RGB
RGB stands for red, green and blue, which are the base colors in the RGB […]
I’ve been talking a lot about color branding on Brandcurve during the past week as I’ve been sharing my Color Primer, so it’s very timely that DuPont has released their annual Global Automotive Color Popularity Report for 2007.
There’s a new number one in DuPont’s Color Popularity Report. Silver has reigned supreme for six years (knocking […]
The third part of the Brandcurve Color Theory Primer will provide simple definitions to some terms commonly used to refer to color. Several of these terms can be confusing. I hope these definitions help to simplify the terms.
Warm Colors
Warm colors are found between red and yellow on the color wheel and are thought to remind […]
The second part of the Brandcurve Color Theory Primer will discuss color harmony and context. In part one, I talked about the color wheel, which provided a basic understanding of primary, secondary and tertiary colors. In part two, I’ll discuss how those colors can be used together to create “harmonious” designs and visuals.
Color harmony theory […]
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Written by Susan Gunelius [email] for b5media.
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