I read an interesting article on Forbes.com today called Disgraced Celebrity Comebacks which detailed a variety of celebrities who came back from public relations disasters practically without a scratch. Not only have stars like Russell Crowe and Eddie Murphy rebounded from public humiliation or disgrace, but their careers have gotten even bigger. Businesses could take […]
Paul Newman is extending his brand again. This time, he’s licensing his name for wine. Two California wine companies, Rebel Wine Co. and St. Helena, will produce Newman’s Own branded wine, and as usual with Newman’s Own products, the profits and royalties after taxes will be donated to charity.
Tags: Branding, Newmans-Own, Newmans-Own-wine, Paul-Newman, Paul-Newman-wine
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Today, Oprah Winfrey launched a dedicated YouTube channel through her studio, Harpo Productions although it won’t be formally announced until November 6th). I’ve got to hand it to Oprah, not only is she the Queen of Daytime Talk and one of the most influential women on the planet, but she’s also the Queen of Strategic […]
Jerry Seinfeld has a big stake in the success of The Bee Movie. Not only did he co-write, produce and star in the animated movie that opens on Friday, but he also took on a prominent role in marketing the movie. Looks like if this one flops, there will only be one person to point […]
I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web. This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their […]
First, let me say that I think Stephen Colbert is hilarious, and I love to watch Jon Stewart’s The Daily Show followed by Stephen Colbert’s The Colbert Report on Comedy Central. So I might be biased when I say I love that Stephen Colbert might run for President of the United States.
Last night, Stephen Colbert […]
Beyonce Knowles has been creatively extending her brand outside of the music industry for years. Today, her partnership with Samsung extended from a celebrity endorsement to a Beyonce branded cell phone called the B-Phone.
The B-Phone will sell for $99 at Walmart (NYSE: WMT) preloaded with Beyonce music, videos and photos as well as a contract […]
Evander Holyfield has already beaten George Foreman once in the boxing ring, now he wants to beat him in another arena, product marketing, by branding a new grill with his name.
The Evander Holyfield Real Deal Grill is manufactured by CirTran Corp. The company asked Holyfield to put his name on the Real Deal Grill after […]
I have to hand it to Sean “Diddy” Combs. This is a man with a head for business who is not afraid to extend his brand. This week, Diddy launched the first women’s perfume for his Sean John brand called Unforgivable.
To launch Unforgivable Woman with a bang, Diddy hosted a party this week that aired […]
The blogosphere has been buzzing about an interview pre-recorded between Stephen Colbert and Richard Branson for The Colbert Report. Now, Comedy Central has revealed that on Wednesday, August 22nd, they will show the controversial interview where billionare Richard Branson, the man behind Virgin and self-proclaimed entrepreneur and adventurist (remember the hot air balloon ride around the […]
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Written by Susan Gunelius [email] for b5media.
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