Conservation.org tapped Harrison Ford to deliver some public service announcements. My first reaction to this, celebrities always drive attention to causes, so it’s not necessarily bad to put the Harrison Ford brand together with a conservation message. The common sense stops right there though.
Check out the PSA below. It’s confusing and not so much “painful” […]
Lindsay Lohan started out as a child star but quickly fell prey to the wonders of Hollywood. She became a paparazzi favorite and landed in rehab after developing a bad reputation on set and off.
Enter manager and mother Dina Lohan who has long been called a crazy backstage mother living vicariously through her daughter. Dina’s […]
Let’s face it. The media loves to go on and on about Paula Abdul’s bizarre behavior. I have to admit that I don’t have time to watch American Idol anymore, but I certainly remember her odd comments. Today, the media was in overdrive after Paula made some comments on this week’s “American Idol“.
Image details: Idol […]
One of the most valuable assets of any company is its brand, from its brand name to its brand image, message and everything in between. Protecting that brand should be a top priority at all times.
Today, Aretha Franklin provides an example companies should follow in terms of protecting a brand. Everyone knows Aretha Franklin has […]
What do you think? Can Paula Abdul effectively relaunch her career after this taped performance at the Super Bowl last night?
I was actually surprised. The song will probably be very popular at clubs. It has a great dance sound. Will she be able to capitalize on this exposure and relaunch her brand as a popular […]
YouTube has been the predominant player in online videos for awhile now, but Ice Cube thinks his status as a popular rapper will help his new user-generated content site - UVNTV (that’s U View Network Television). Ice Cube’s site will actually be different from YouTube in that UVNTV will provide network television quality programming with […]
It seems not a day goes by that Britney Spears is not in the news for some kind of bizarre behavior that further destroys her once powerful brand. I started to wonder how a brand can spiral downward so quickly, so I did a search for a Britney Spears timeline after she met Kevin […]
There was a time when having the American Idol brand name attached to something meant instant success. The reality TV series has been one of the most popular programs on television for years now, but is the American Idol star beginning to fade? Has the brand that once seemed infallible becoming diluted?
Kelly Clarkson, Clay Aiken, […]
I thought I’d follow up on my professional sports branding post from yesterday with a post about the quintessential Major League Soccer brand - David Beckham. One of my favorite bloggers (and Brandcurve guest blogger), Gab Goldenberg of SEO ROI turned me onto Jason Peck’s blog where I found a post that lists a number […]
I have referred to Prescott Perez-Fox’s blog more than once here on Brandcurve as a blog I really enjoy reading. I think Prescott has a really fresh outlook on branding and marketing, so I was very happy when he agreed to write a guest post for Brandcurve. Without further ado, here is Prescott’s guest post (you […]
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Written by Susan Gunelius [email] for b5media.
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