Conservation.org tapped Harrison Ford to deliver some public service announcements. My first reaction to this, celebrities always drive attention to causes, so it’s not necessarily bad to put the Harrison Ford brand together with a conservation message. The common sense stops right there though.
Check out the PSA below. It’s confusing and not so much “painful” […]
Paul Newman is extending his brand again. This time, he’s licensing his name for wine. Two California wine companies, Rebel Wine Co. and St. Helena, will produce Newman’s Own branded wine, and as usual with Newman’s Own products, the profits and royalties after taxes will be donated to charity.
Tags: Branding, Newmans-Own, Newmans-Own-wine, Paul-Newman, Paul-Newman-wineShare This
Today is Blog Action Day where bloggers around the internet will be blogging about the same topic. This year that topic is the environment. In keeping with that theme, I read a disappointing article at GreenBiz.com this week that shows consumers are experiencing “Green Fatigue Due to Lack of Awareness and Economic Worries.”
The article cites […]
Companies often select different causes to support in an effort to boost their brand image. Self magazine conducted a market research study to determine consumers’ feelings toward companies that participate in cause marketing or align their brands with specific causes.
Based on the results from the study, it appears that cause marketing pays off for companies. Here […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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