I read a great article this week on Buzz Networker by Kevin Palmer called The Cult of Personality: A Case Study on Popularity on the Social Web. This post gives an in-depth analysis of how four celebrity brands, Dane Cook, OK Go, Brad Listi and Tila Tequila, used social networking to create and promote their […]
Similar to the record-breaking pre-orders and midnight release parties related to the release of a new Harry Potter book, 1 million copies of Halo 3 (available tomorrow) have been pre-ordered and over 10,000 stores plan to stay open past midnight tonight to capture early sales and excitement. Halo 3 even got five hours of countdown coverage on G4TV […]
Gfk Roper conducted a study of consumers late last year to learn what influenced people the most when it comes to making purchase decisions. The study showed that advertising, marketing and pricing are not the biggest factors that influence consumers’ buying choices. Instead, prior experience with a brand is at the top of the list. […]
All about branding and marketing
Written by Susan Gunelius [email] for b5media.
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